Thinking types- Reverse thinking

Some of you might be knowing this some of you might not that there are n numbers of thinking types which you can practice to generate Ideas and Innovative designs as good as Ideas from Einstein & Edision. For example. one of the type of thinking is called as "Reverse Thinking". Now, whats reverse thinking best example is touch screen phones. Say few years back current invention was "The phone with keyboard". Now to come up with new Idea if we apply reverse thinking i.e. opposite of statement "The phone without Keyboard" so we might channelize our efforts to do R&D and come up with Touch screen phone like I-phone. So, try applying "Reverse Thinking" to your problems and let me know your feedback on how it works for you.

Flip the triangle upside down: This type of thinking is similar to the reverse thinking. Flipping upside down is promoting exactly opposite of what is existing thoughts about product or service in the customers mind. For example "Hospital is place for unhealthy people" Now if you have to promote Brand of your hospital how you will promote it, if you say "XYZ Hospital for unhealthy people" it will scary feeling in the people mind. So flip the things upside down "XYZ Hospital for wellness and healthy Life" people will surely appreciate it and may feel comfortable to visit your hospital. This was just example you can try this thinking technique in your case. Do send me mail or post comment if you need my help on it. I would be happy to help you.